What are Some Marketing Strategies?
Marketing includes advertising and promotions, which can include anything that attracts consumers to your business. While some companies still rely on traditional marketing strategies, such as events, direct marketing, and billboards, digital marketing typically reaches a wider audience and is often more cost effective. Here are five marketing strategies you can consider for your business:
Social Media Marketing
Businesses often create social media pages for apps like Instagram, LinkedIn, Facebook, Twitter, YouTube, and other related social media platforms where their target audience has a significant presence. It can take time to build a following, but businesses that engage with the public regularly can promote their products and services through videos, photos, and other media or promotions, like contests. Companies can also take advantage of platform-specific ads and target specific markets directly.
Content Marketing
This type of marketing includes various kinds of media, including blogs, eBooks, pre-recorded workshops, videos, and any other useful or desirable content consumers can download or use that also directly or indirectly leads them to your product or service and encourages them to continue to use it.
Search Engine Optimization (SEO)
The goal of this approach is for consumers to find your product or service when they search for specific items on various search engines. Most search engines have paid services to help companies rank higher in results pages, or you use some of the many SEO techniques to grow your website’s organic traffic and improve its visibility.
Affiliate Marketing
This marketing strategy uses a third-party to advertise a business’ products or services. You often see this online, but companies can also use this approach offline. For example, a business might offer another business a commission for every sale of its product they make directly or indirectly.
E-mail Marketing
This strategy requires a business to have an established email database. Businesses can purchase target market email addresses from various companies, or they can build their database overtime. They can do this, for example, by obtaining a customer’s information when they purchase a product or take advantage of a free offer through content marketing strategies. Emails generally provide the recipient with some benefit, such as exclusive VIP member discounts or early access to sales.